Sports Product · Data Storytelling · Interactive Media

I build sports products around the questions fans argue about.

I create digital sports experiences that turn data, rules, history, and strategy into products fans can understand, explore, debate, and interact with.

Featured work: Title Difficulty Index · Whistle Review · Last Possession
Featured Project

Title Difficulty Index

A quantitative system for comparing championship difficulty across basketball and football history.

Objective/ 70
Context/ 30
Bonus AdjustmentsDefined
Research System

Whistle Review

Controversial officiating decisions explained through the rule and available evidence.

CallRuleRulingVerdict
Focus
Sports Product
Research
Data + Methodology
Leagues
NBA · WNBA · NFL
Medium
Web · Editorial · Interactive
01 / Selected Work

Products designed to make sports more understandable and more interactive.

Each project starts with a difficult sports question and turns it into a structured fan-facing experience.

Flagship · Sports Analytics

Title Difficulty Index

TDI is an original sports analytics system designed to compare championship difficulty across eras. Instead of relying on subjective arguments about easy rings, weak paths, historic opponents, injuries, dynasties, or unusual seasons, the project applies a consistent quantitative framework to championship teams.

The system supports NBA/BAA, WNBA, and NFL championship research and extends the underlying data into rankings, comparisons, methodology explanations, editorial analysis, social graphics, and recurring data stories.

Creator · Product Lead · Research · Methodology · Data Storytelling
BASKETBALL TDIHardest NBA / BAA Titles
LIVE RANKING
#1
1995 Houston RocketsSixth-Seed Gauntlet
91.0ELITE
#1
1988 Los Angeles LakersRiley's Repeat Gauntlet
91.0ELITE
#3
2012 Miami HeatLeBron Breakthrough
90.5ELITE
NBA / BAAWNBANFLChampionship difficulty, not greatness.
WRWHISTLE REVIEW
NFL
FEATURED REVIEW

Rams at Saints:
Pass Interference No-Call

Reviewed against the rule and the league's subsequent acknowledgment.

INCORRECTERROR ACKNOWLEDGEDEXTREME IMPACT
THE CALLTHE RULETHE RULINGTHE VERDICT
Sports Research · Rules

Whistle Review

An evidence-based archive built to answer a deceptively difficult question: did officials actually get the controversial call right?

Every case separates reaction from the applicable rule, official ruling, available evidence, and final verdict.

Creator · Product Lead · Rules Research · Editorial Framework
LAST POSSESSION
THE GAME IS ON THE LINE

CHOOSE YOUR SPORT

OWN THE FINAL MOMENT.
01 / THE COURTBASKETBALLOne possession. Make it count.
3 ON 35 ON 5
02 / THE FIELDFOOTBALLOne drive. Change the game.
7 ON 711 ON 11
TOUCH OR KEYBOARD · COACH MODE
Interactive Sports Product

Last Possession

A basketball and football strategy experience built entirely around the decisions that determine close games.

Players first have to make the right sports decision-then execute it through timing-based mechanics. Offensive and defensive choices interact, meaning the wrong strategic response carries consequences.

Creator · Product Designer · Game Systems · UX · Gameplay Iteration
Additional Digital Product

RollforNews

A consumer daily-news product combining editorial curation, game mechanics, publishing automation, and audience engagement.

RollforNews demonstrates the broader product capability behind the sports work: developing a concept, designing the interaction model, building recurring editorial systems, and operating a live digital product.

Creator · Product Lead · Editorial Systems · Publishing · Audience Experience
02 / Approach

I like difficult questions.

My projects usually begin where fan opinion is strong but the information needed to evaluate the argument is fragmented, inconsistent, or difficult to use.

01

Which championship was actually harder to win?

02

Was that controversial call really wrong?

03

What should you do when everything comes down to one possession?

04

How can information become something people actively explore?

03 / Writing & Research

Data should lead somewhere interesting.

My sports research is built around questions first: establish a framework, evaluate the evidence, and turn the result into a story people can understand and debate.

Data-driven sports analysis

Current work spans championship difficulty, cross-era comparisons, dynasty pressure, playoff paths, historical upsets, officiating controversies, sports rules, and late-game strategy.

Published external work and editorial collaborations will be added here as they are released.

Can championship difficulty actually be measured?
Why "asterisk title" arguments often use inconsistent standards.
What officiating controversies look like when the rulebook is the starting point.
How interactive products can make sports analysis more engaging.
About

Research-minded.
Product-minded.
Sports-obsessed.

I'm a product-minded researcher and creator interested in how data, rules, design, and storytelling can change the way fans understand sports.

My professional background is built around complex analytical decision-making, research, oversight, and communicating complicated information clearly. My independent work applies those same strengths to sports through analytics, interactive experiences, editorial systems, and fan-facing digital products.

I enjoy taking a complicated subject, developing a structured way to evaluate it, and turning the result into something people can actually use.

Sports Product StrategySports ResearchData StorytellingQuantitative MethodologyInteractive ContentFan EngagementEditorial SystemsUX IterationContent StrategyDigital PublishingResearch Quality ControlProduct Operations
04 / Resume

Sports Product & Data Storytelling

Sports Product & Data Storytelling · Sports Research · Interactive Fan Experiences

Independent sports product creator developing original digital experiences at the intersection of sports, data, research, editorial content, and fan engagement.

My sports portfolio includes three independent digital products: Title Difficulty Index, Whistle Review, and Last Possession, supported by broader digital-media product experience through RollforNews.

Interested in opportunities spanning sports product, digital content, analytics, research, interactive media, audience experience, and data storytelling-as well as selected editorial and contract collaborations.

Contact

Let's talk sports, data, and digital products.

I'm interested in sports product, research, content, analytics, interactive media, fan experience, and data-storytelling opportunities.